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WITHOUT A SUSTAINABLE CUSTOMER ENLIGHTENMENT STRATEGY...USERS ARE LEFT TO TURN ON THE VALUE BY CHANCE

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No matter how good it might be, don't expect people to love a solution they stumbled towards alone.

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1st Customers: Dead Poets & PhDs

My experience searching for plausible meaning in the works of writers and poets I'd never meet made me great at inferring what customers needed and understanding how I and my product could help.

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Showing Product People How to 'Show the Way' to their ICP

My freelance work with clients, through Via Monstra Studio, allows me to help more people to benefit from my customer enlightenment ethos, while I continue to forge ahead in my chosen career path.

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How I Work

My approach begins with some thoughtful tire-kicking to gather insights that my clients have grown too familiar with to recognize. Rabbit holes are not safe from my inquiry and the trees can try to hide all they want. I'm coming for the forest.

All You Need is Inspiration (Sometimes)

Enlightenment Exercises

Discover event planning tools that have proven successful in my yearly gatherings.

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Discovery Templates

These resources are free and intended to inspire your creativity.

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Success Strategies

These resources are free and intended to inspire your creativity.

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